Description:
Author(s):
Pierson, M.
Title:
Final Report, Coral Reef Conservation Actions Extension 2006-2007, FY 2005 General Coral Awards NOAA Award Number NA05NMF4631039 "Public Awareness Campaign to Educate the Public Concerning the Coral Reefs of Puerto Rico and the US Virgin Islands with a Focus on Safe Coral Reef Tourism"
Abstract:
The objectives and goals of the Public Awareness Campaign for the Coral Reefs of Puerto Rico and the US Virgin Islands were to produce a high impact visual media campaign to reach the tourists traveling to the Islands from the US East Coast. The Campaign included both Coral Reef Awareness Media sited at the US International Airports that serve the Islands and the production of a series of PSA Video-DVD Format Coral Reef Awareness Messages and Images which may be Broadcast via TV and Internet website distribution. The Campaign also included the placement of the Visual Media on Island in Puerto Rico and the US Virgin Islands. The on Island Media is produced in English and Spanish and includes the International Airports of Puerto Rico and the US Virgin Islands.
Electronic Access:
Notes:
FY2005 CRCP Project ID 1413; Project Title: General Coral Conservation Grants; Principal Investigator: Andy Bruckner
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