The Nature Conservancy

Summary of underwriting efforts for Micronesia Challenge marketing platforms

2014

The Nature Conservancy

12

"As part of The Nature Conservancys (TNC) four-year cooperative agreement with the National Oceanic and Atmospheric Administration (NOAA), we developed a new marketing approach for the Micronesia Challenge (MC) and our efforts to implement this approach were quite successful. The new approach included production of a series, Into the Islands, designed to reach a broader audience, showcasing a variety of aspects associated with the MC, as captured through learning exchanges between participants from the islands in Micronesia (e.g. fishermen, traditional leaders, watershed managers, Young Champion interns, etc.). We originally proposed to produce 5 episodes of Into the Islands with NOAA support. In Years 1 and 2, the series showcased the two parts of the original fishermens learning exchange between Palau, CNMI, and Guam. Then in Year 3, we produced two new episodes which featured Climate change in Yap, Chuuk and Majuro, and important cultural and coastal protection in Pohnpei's Nan Madol and Kosrae's Yela Forest. In Year 4, we produced an episode featuring a learning exchange between MC partners and American Samoa partners working to implement activities in support of the Two Samoas Initiative. We also worked to secure and maintain support from at least 10 prospective underwriters and advertisers for the series, but also expanded this effort to include other types of support for the series and other Micronesia Challenge Marketing Platforms (MC website, One Micronesia marketing campaign, etc.)."

FY2009 CRCP Project 20411; Project Title: Partnership Agreement with The Nature Conservancy; Principal Investigator: Jenny Waddell ~ FY09 CRCP grant NA09NOS4190173

NOS/Office for Coastal Management (OCM)

NA09NOS4190173