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Description:
Title:
Exploring co-management in Tanapag Village, Saipan, CNMI
Author(s):
Waddell, J. E. (Jeannette Elizabeth)
United States, National Ocean Service
United States, National Oceanic and Atmospheric Administration,
Coral Reef Conservation Program (U.S.)
National Marine Protected Areas Center (U.S.)
Nature Conservancy (U.S.)
Corporate Name:
United States, National Ocean Service
United States, National Oceanic and Atmospheric Administration,
Coral Reef Conservation Program (U.S.)
National Marine Protected Areas Center (U.S.)
Nature Conservancy (U.S.)
Dates of Publication:
2016
Abstract:
From July 2012 through July 2014, a social marketing campaign was designed and implemented by Micronesia Islands Nature Alliance with technical assistance by Rare and financial assistance from Micronesia Conservation Trust to increase knowledge of the rules and regulations of the Managaha Marine Conservation Area (MMCA). The MMCA had been designated a marine protected area in 2000. The Managaha Pride Campaign began with training on Rare's Theory of Change as a way to incorporate strategies to implement a social marketing campaign to bring about behavior change amongst a target audience to achieve a specific conservation result. In order to reduce the threat of poaching and maintain overall fish biomass and parrotfish biomass at the Managaha Marine Conservation Area (MMCA), the Managaha Pride Campaign utilized social marketing strategies to: 1) increase the reporting of violations; 2) increase conversations between and knowledge among community members about the historical, cultural, economic, and biological significance of the MMCA, and 3) increase community support for the fishing prohibition at the sanctuary. Following the end of the island-wide campaign (Phase 1), a more focused effort was planned that would target the village of Tanapag (Phase2)"--Page 2.
Keywords:
Coral reef conservation
Coral reef management
Marine parks and reserves
Place Keywords:
Northern Mariana Islands
Saipan
Local Corporate Name:
NOS (National Ocean Service)
CoRIS (Coral Reef Information System)
MPA (Marine Protected Areas)
Type of Resource:
Miscellaneous
Note:
From July 2012 through July 2014, a social marketing campaign was designed and implemented by Micronesia Islands Nature Alliance with technical assistance by Rare and financial assistance from Micronesia Conservation Trust to increase knowledge of the rules and regulations of the Managaha Marine Conservation Area (MMCA). The MMCA had been designated a marine protected area in 2000. The Managaha Pride Campaign began with training on Rare's Theory of Change as a way to incorporate strategies to implement a social marketing campaign to bring about behavior change amongst a target audience to achieve a specific conservation result. In order to reduce the threat of poaching and maintain overall fish biomass and parrotfish biomass at the Managaha Marine Conservation Area (MMCA), the Managaha Pride Campaign utilized social marketing strategies to: 1) increase the reporting of violations; 2) increase conversations between and knowledge among community members about the historical, cultural, economic, and biological significance of the MMCA, and 3) increase community support for the fishing prohibition at the sanctuary. Following the end of the island-wide campaign (Phase 1), a more focused effort was planned that would target the village of Tanapag (Phase2)"--Page 2.
2016
Grant no. NA13NOS4820145
NOS (National Ocean Service)
CoRIS (Coral Reef Information System)
MPA (Marine Protected Areas)
Library
CRCP Project ID ; 198
Public Domain
1936
URL:
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