Leeworthy, Vernon R.

Importance and satisfaction ratings by recreating visitors to the Florida Keys, Key West 2007-08 / Vernon R. Leeworthy and Rod Ehler.

[Silver Spring, Md. : U.S. Dept. of Commerce, National Oceanic and Atmospheric Administration, National Ocean Service, Office of Ocean Resources Conservation and Assessment, 2010]

1 electronic document (6, 20 p.) : PDF file, col. ill. ; 968.41 KB.

Title from title screen (viewed on Feb. 25, 2011).

NOAA Coral Reef Conservation Program, FKNMS: 10-year Replication of Recreation-Tourism Study. Project ID: 10032. Principal Investigator: Bob Leeworthy.

"July 2010."

Mode of access: World Wide Web.

System requirements: Internet browser; Adobe Acrobat Reader.

"This report includes ratings given by visitors on the importance of, and satisfaction derived from 25 natural resource attributes, facilities and services. For presentation, a technique called 'importance-performance' or 'importance-satisfaction' is used. This technique is a simple but useful way in which to summarize and provide an interpretation of visitor ratings. We hope that businesses will find the information useful in marketing applications and in improving the delivery of services and facilities to visitors. Similarly, we believe that government agencies responsible for managing natural resources or providing facilities and services will find the information useful when taking the customer-satisfaction approach in their endeavors"--Intro.

Includes bibliographical references (p. 20).

Tourism Florida Florida Keys.

Tourism Environmental aspects Florida Florida Keys.

Florida Keys (Fla.) Recreational use Management.

Ehler, Rod.

United States. National Ocean Service. Office of Ocean Resources Conservation and Assessment.

Coral Reef Conservation Program (U.S.)